IT HAS HOLES

Short film of slogans broken up into Instagram clips, then circulated in commerce through tshirt production. The slogans and method of production reference the idea of ethical living and the role of creativity, the creator and commercial markets within that ecosystem as promoter and protector.

Means of distribution of the project (as with all items on @the99.co.uk) aim to reflect and engage with the current style of creative consumption, commercial and artistic, to be able to address weaknesses and strengths in both, as well as the artist as an ideal.

 
Method for capturing movement for the animation

Method for capturing movement for the animation